The Customer Journey in 2023
This time of year marketers spend a lot of time reading, thinking, and processing the year that has passed and focusing on what is to come for the year ahead. With our customers and their consumers in mind, we are starting to plan the strategies that will tap into what our clients (and potential clients, hi new friends) will need to execute, with our help of course, in the coming year.
For 2023, as a continuation of our emerging client strategies from ‘22 with some small tweaks, Culinary Creative will be focusing our efforts on escapism. What we have learned:
· “Travel through food” is allowing customers to access popular food destinations through grocery pantry staples, with exotic flavours as a means of escapism.
· Inflationary concerns are causing consumers to eat at home more.
· Clean ingredient decks and a focus on sustainability continue to grow.
· Convenience still tops consumers motivation to purchase.
This is where we are at, and as consumers behaviours are constantly changing, we are here to meet this challenge.
I am proud to officially announce that, here at Culinary Creative we too have evolved our business and 2023 will see the expansion, and really the public launch, of our recipe and product development division. This is something we have been involved in behind the scenes with our clients for quite some time, and as most of you know we launched our Never Not Eating brand early in 2021 to much success in both the B2B and B2C markets.
Case Study: Pristine Gourmet Vegan Mayo
We were approached by our long-time client Jason Persall, of Pristine Gourmet, to assist in the base formulation of a shelf-stable vegan mayonnaise using their sunflower protein, which is a by-product of their virgin cold-pressed sunflower oil production. The goal here was to find a new use for the protein that was being sold into animal feed to create a long-time wish list product for Jason and to expand his product line at PG. Our test kitchen provided a formulation with a clean ingredient deck that tested well and then went on to become a production quality product, that will launch to food service customers next year. There will also be, in future, a line of flavoured mayo that we will be a part of developing, as well.
We are already working on some big things to launch in the coming year, and currently taking bookings so feel free to reach out to discuss your product development and marketing needs. We have everything in place to grow your business or create and produce a product that you have possibly been wanting to develop for the marketplace but have not had the resources to do so.
We look forward to a great year for us all, and much health and success.